Proctor & Gamble's Early Days
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References:
Aaker, D. A. (2012). Building strong brands. Simon and Schuster.
Dyer, D., Dalzell, F., & Olegario, R. (2004). Rising tide: Lessons from 165 years of brand building at Procter & Gamble. Harvard Business School Press.
Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: Research findings and future priorities. Marketing Science, 25(6), 740–759.
Rider, E. (2021). Proctor & Gamble’s history from their former archivist. [Author’s files].
Shurtleff, W., & Aoyagi, A. (2016). History of soybean crushing: Soy oil and soybean meal. Soyinfo Center.
Wilcox, J. R., & Shibles, R. M. (2001). Soybeans: Improvement, production, and uses. American Society of Agronomy.
Wrenn, L. B. (1995). Cinderella of the new South: A history of the cottonseed industry, 1855-1955. University of Tennessee Press.
Art Citations:
The Proctor & Gamble Co., Ivory Dale, Ohio; Survey and drawing by E.H. Tenney (1909) for Plan Department of Associated Mutual Insurance Co’s.
Ivory Soap Bar c.1880.
Early 50lb barrel of Crisco.